Your sub-headline goes
here. This paragraph expands on your main headline. Pique the readers curiosity
so they want to read on...
From the desk of:
Your Name
Re:
Their Biggest Problem/Desire
Hello,
How would you like to solve your biggest
problem of _____________ right now, in the next five minutes? (Be sure to describe a particular problem they are
likely to have in your niche.)
Explain a little more about their problem in this
section. Be sure to talk about the emotions that go along
with their problem. Their fears, their frustrations and
their wants and needs area all real emotions that everyone
has.
Once you connect with them at this level you'll have
their attention.
Again, all you have to do is replace the text throughout
this sales letter template, with your own text. It takes
practice to write a great sales letter, so be sure to watch
the videos at the Gold member area read the tutorials and
books available there as well.
"Now reinforce your promise to solve them problems and
tell them they are just moments away from doing so."
Continue with your sales letter here. Be sure to talk
about how you've solved your problems in this niche and how
the solution is easier than they might think
Continue on and don't worry about being too long-winded.
Writing great sales copy is not about how much space you
use. Use as many words as it takes to get your entire
message across. Just be sure to keep your paragraphs to a
maximum of 3-4 sentences for easy reading.
Interrupt regularly with sub-headlines like this.
It's a fact that many people scan sales letters and
websites. They will be looking for bulleted points and their
eyes will stop on them:
- Make sure your best info is listed like this -
It will have much impact and get noticed!
- Remember that emotions are what drives sales - Everyone
has needs and desires.
- Add as many of these points as necessary
- Just copy this formatting and paste in more as needed.
Are you starting to get the idea that writing a sales
letter is really not that difficult? I'm literally showing your
how to lay it all out.
"Just follow this proven sales letter formula!"
"Remember to add some images in as needed ... It really is easy!
To Add an Image, click "Insert" image and pick
one from your computer.
Here's an example of an image I found in my MS Frontpage
Clipart. While I can't give you permission to use the
example images on this page, you'll find a set of images you
can use, in the Gold member area.
Also, FrontPage and many other web design programs come
with lots of professional images you can insert into your
site.
Try Displaying Images in Different Ways...
For instance, I'll paste another image in below.
This time I will "right justify" the image by clicking
the image them the 'align right' button in my design
program.
 That
moves the image to the side of the web page and text,
instead of the middle. Personally, I think this makes the
copy flow better. What do you think?
Again, this is all pretty basic design stuff and you can
learn it from the web design videos in the Gold Member area.
Plus, when you have a template like this to start with,
all you really have to do is change the wording and the
pictures and move stuff around as necessary.
Once you get across all your main points, you can move to
your offer and the price. Just be sure you do not mention
the offer or price beforehand!
As You Get to Your Offer, ease them in...
Start by letting them know you can help them further with
their problems and desires.
Try not to hype up your pitch too much. Your customers
are intelligent, so treat them that way. Treat them with
respect and treat them the way you would like to be treated.
"Always Stress That They Can Probably Figure Out
Solutions On Their Own, But That Your Solution Will Save
Them All The Time-Wasting Aggravation!"
After you get to the price and you point out how little
it is to spend for a real solution that works, sprinkle in a
few comments from happy customers if you have any.
People love to see what others think before they buy.
This social proof makes them more comfortable with their
purchase. You should also use a Guarantee Button, you'll
find plenty at the Gold member area, or you can just stick
with this one.
 Have
any questions? Just ask! I'm here to help...
If you want to offer your phone number or email so they
can ask questions or have the peace of mind knowing someone
is there to help them, this would be the place to do it.
It's also a good idea to offer a guarantee at this point.
A solid 30 day or 60 day money back guarantee can increase
your sales significantly, and in my experience, only 1-5% of
people will ever take you up on it.
Don't worry about refunds. Offering a strong refund will
increase sales more than enough to offset the number of
refunds requests you get.
Finally, Close With a Link To a Secure Order Form and
Get That Sale!
Be sure to use a bold blue link that sales click here to
order, so people can't miss it! Something like this works
best...
Click Here To Order
Also, it is a good idea to use an order button with
images of major credit cards, such as this one...
P.S. This area can be used to stress and repeat your
biggest selling points.
Oh, by the way. You can make copies of this web page by
clicking Save As then naming the copy, about.html,
contact.html or any other page you want in your site. Then
simply open each of those new pages and change the copy to
whatever you want!
|